Tools of the Trade (Digital Agency)

November 14, 2012 / By

November 14, 2012 / By

Over the past two weeks we have been working very hard to optimise our internal agency processes and improve (digital) efficiency.

This is definitely an ongoing challenge (battle) but is definitely made easier when using the right/best tools.

Luckily over the past 3 years I have developed an addiction to apps. When I say addiction I mean an insatiable desire to test every software app solution available, just in case.

I estimate this has added up to weeks (maybe months) worth of hours spent testing and playing with just about every website, social, data, e-commerce and business solution available.

Luckily this has always been a part of my daily work, otherwise I would be checking myself in.

So without further ado here are the winners of my personal app battles – and the jobs we are currently using them for @ Jaden Social:

Organisation & Productivity:

Accounts/Bookkeeping – Xero | http://www.xero.com

Payments – Paypal | http://www.paypal.com.au

Calendar/Meetings and scheduling – iCal (Mac)

Project management – Basecamp | http://www.basecamp.com

Password management – Simplesafe | https://www.simplesafe.net/

News/RSS/Bookmarking

News & RSS – Feedly | http://www.feedly.com

Bookmarking – Pocket | http://getpocket.com/

Website management and tracking

Website – WordPress | http://www.wordpress.com

Wireframes – Go Mockingbird | https://gomockingbird.com/

Measurement – Google Analytics & Kissmetrics | http://www.kissmetrics.com

SEO – SEOmoz | http://www.seomoz.org

Link tracking – Bitly | http://www.bitly.com

Email Marketing – MailChimp | http://www.mailchimp.com

Social Media

Management & Reporting – Sprout Social | http://www.sproutsocial.com

Scheduling – Buffer | http://www.bufferapp.com

Twitter Management – Manage Flitter | http://www.manageflitter.com

Now that is a list.

There are plenty of other apps we use from time to time but this covers the ones we use on a daily basis. Yes we use all of these on a daily basis!

Hopefully this will give you a little insight into the technical side of running a Digital Agency and introduce you to some cool new tools which can save you alot of time.

If there are any apps we should be using that didn’t make ‘the list’ please let me know.

D

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